Top Ten Tech Trends: The Surface is Being Scratched
Providers are using social media to engage patients, collaborate with each other.
It’s beginning […]
Mayo Clinic physicians spin out a digital health company & secure $1.1M
A group of physicians from the Mayo Clinic have teamed up with Silicon […]
‘Silver surfers’ demand digital health services
The concept of ‘silver surfers’ is a little outdated these days. Ten years […]
YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing
Online video is a powerful, but often underutilized, medical marketing tool to attract […]
Medical Marketing’s Year of the Video – Creative Examples You’ll Want to Use
This year promises to be healthcare marketing’s Year of the Video. Once an emerging trend, online video has already reached mainstream status. And as we look ahead, medical practices, dental offices, hospitals and other healthcare providers will be deploying new and creative uses of video.
7 Media Buying Myths: Reducing Financial Risk in Healthcare Advertising
The single most financially dangerous line item in a healthcare marketing plan is usually labeled Media Planning and Buying. An otherwise sound medical advertising plan can become a major waste of resources.
Physician Practices Revisit Telehealth to Monetize Time and Differentiate
Perhaps the single biggest barrier to the adoption and proliferation of telemedicine has been a financial one. Physicians, hospitals and other healthcare providers have avoided or resisted the various forms and formats of “telehealth” because there’s no obvious path to monetize the time and effort.