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Top Ten Tech Trends: The Surface is Being Scratched

Providers are using social media to engage patients, collaborate with each other.
It’s beginning […]

By |February 21st, 2014|articles|Comments Off on Top Ten Tech Trends: The Surface is Being Scratched

Mayo Clinic physicians spin out a digital health company & secure $1.1M

A group of physicians from the Mayo Clinic have teamed up with Silicon […]

By |February 21st, 2014|articles|Comments Off on Mayo Clinic physicians spin out a digital health company & secure $1.1M

‘Silver surfers’ demand digital health services

The concept of ‘silver surfers’ is a little outdated these days. Ten years […]

By |February 21st, 2014|articles|Comments Off on ‘Silver surfers’ demand digital health services

YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing

Online video is a powerful, but often underutilized, medical marketing tool to attract […]

By |February 20th, 2014|articles|Comments Off on YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing

Medical Marketing’s Year of the Video – Creative Examples You’ll Want to Use

This year promises to be healthcare marketing’s Year of the Video. Once an emerging trend, online video has already reached mainstream status. And as we look ahead, medical practices, dental offices, hospitals and other healthcare providers will be deploying new and creative uses of video.
By |February 20th, 2014|articles|Comments Off on Medical Marketing’s Year of the Video – Creative Examples You’ll Want to Use

7 Media Buying Myths: Reducing Financial Risk in Healthcare Advertising

The single most financially dangerous line item in a healthcare marketing plan is usually labeled Media Planning and Buying. An otherwise sound medical advertising plan can become a major waste of resources.
By |February 20th, 2014|articles|Comments Off on 7 Media Buying Myths: Reducing Financial Risk in Healthcare Advertising

Physician Practices Revisit Telehealth to Monetize Time and Differentiate

Perhaps the single biggest barrier to the adoption and proliferation of telemedicine has been a financial one. Physicians, hospitals and other healthcare providers have avoided or resisted the various forms and formats of “telehealth” because there’s no obvious path to monetize the time and effort.
By |February 20th, 2014|articles|Comments Off on Physician Practices Revisit Telehealth to Monetize Time and Differentiate